Solid white rectangle, no visible content or details.

Brand refresh for ARTHUR MARTIN cookware and appliances. Over the decades, Arthur Martin has established a well-earned reputation for inspirational products and innovative solutions. Extremely proud of their French heritage the goal was to keep recognisable elements of the brand but bring the visual identity up-to-date to appeal to the next generations of fine cuisine aficionados.

CREATIVE DEVELOPMENT
STRATEGY & BRAND DEVELOPMENT
ART DIRECTION
UI / DESIGN / LAYOUT / MOTION
POST PRODUCTION / RETOUCH

Visual Brand Identity / Guidelines

Brand Promise

Inspirational products and innovative solutions that make our consumers' lives more enjoyable.

Screenshot of a website featuring 'Arthur Martin' at the top, showcasing a stylish roast chicken dish. Below, there's a section highlighting best-selling products: coffee makers, washing machines, and steam ovens. Navigation menu present at the top.

UI / E-Commerce

Black magnifying glass icon on white background
Arthur Martin website homepage featuring a salad with grilled cheese, promotional text, and a slider showcasing products like washing machines, steam ovens, and coffee makers. Footer includes subscription and contact information.

Social media content

Multiple smartphones displaying images of various dishes and social media apps, arranged on a light surface.
Packaging design for Arthur Martin 4-piece casserole set

Packaging design

Marketing Templates

Collage of Arthur Martin cookware images with dishes and kitchen scenes. Includes a steam oven, home cooking range, stackable pots, soup, and dessert. Text highlights the brand's heritage from 1854 to 2024.

Image Library

Collage of various dishes, including salads with greens, meats like steak and chicken, waffles with berries, oven-roasted vegetables, apple slices with nuts, and a whole roasted chicken.
Trade show booth for Arthur Martin with appliances, tables, and hanging plants, featuring a 170-year anniversary banner from 1854 to 2024.

Events, Instore & POS

Street advertisement featuring images of food and cookware, branded with "Arthur Martin," stating 170 years of service from 1854 to 2024.
Interior of an appliance store displaying multiple washers and dryers, with a central focus on an "Arthur Martin" washer/dryer labeled "10kg," surrounded by similar appliances on either side.
An image showing several open and closed Arthur Martin brochures or catalogs featuring built-in steam ovens, kitchenware, and various dishes like roasted chicken and pizzas. The design includes blue stripes and text descriptions over white backgrounds.

Related Work

  • Purple abstract shapes on a black background

    Valuecom

    Valuecom is an IT brand built entirely with AI generated film & imagery.

    View Project
  • Elderly man with white beard holding a glass of whiskey, standing in a library with bookshelves and candles.

    Laphroaig Whiskey

    Campaign depicting light hearted observations of a whiskey that is known for dividing opinions.

    View Project
  • Purple background with white text that says "the Secret Ingredient" inside a hand-drawn circle.

    The Secret Ingredient

    Exploring culinary possibilities month-by-month with a new secret ingredient.

    View Project
  • Magazine titled 'Make Life Delicious' featuring a chef on the cover, opened to a page showing a salmon dish preparation with lemons and herbs, and a contents page with features about food and travel.

    Make Life Delicious

    With a small team I traveled to Milan to meet Chef Carlo Cracco and discovered the hidden culinary secrets of the city.

CASE STUDIES