Creative development of film and still content for BlueAir’s range of air purification products. A mix of studio, set build and location was needed in order to create different environments to segment the product ranges.

CREATIVE DEVELOPMENT
ART DIRECTION
PRODUCTION
MANAGE POST PRODUCTION

Product Film

Modern white air purifier with wooden legs and a circular black dot design on the front panel.
Modern white portable mini fridge with a grey front panel and tan leather handle, standing on short wooden legs against a neutral background.

The film and photo content was used in all launch materials across print, digital and social.

Modern living room with a brown sofa, blue pillow, wooden chair, plant, air purifier, and a shelf with decor items.
Modern bedroom with a blue bed, gray bedding, and a small wooden nightstand holding books and a speaker. A white air purifier is near the window, and a gray wall background.
Modern living room with white sofa, colored cushions, standing lamp, framed artwork, coffee table with flowers, air purifier, and armchair with throw blanket.

Related Work

  • Tablet displaying a digital presentation titled 'The Truth About Laundry' by AEG, featuring a person standing next to a washer and dryer, with charts and information about resource efficiency.

    The Truth About Laundry

    The third consecutive study providing insight to European laundry habits and how this impacts the environment.

    Read the report
  • A young boy playing with dinosaur and action figure toys at home.

    Live Well

    A study into how factors such as the cost of living, and environmental challenges affect our wellbeing, and how to overcome this.

    View the Project
  • A train crossing a bridge in an urban area with buildings and construction cranes in the background.

    Global Business Projects

    A digital publication that presents Electrolux Groups’ B2B proposition, as well as case studies.

CASE STUDIES