HAAS X
GODZILLA
An exploration of AI-driven production techniques to bring together the worlds of Formula 1 performance and iconic pop culture. The results are bold, and visually distinctive and demonstrate how AI can unlock new creative possibilities for global brand storytelling.
CONCEPT & STRATEGY
CREATIVE DEVELOPMENT
ART DIRECTION
AI IMAGE GENERATION
SHOT DESIGN & STORYBOARD
AI VIDEO ENGINEERING
SOUND DESIGN
POST PRODUCTION & RETOUCH
Watch – AI Generated film
“An unprecedented partnership that sees the ‘King of the Monsters’ enter the world of Formula 1 in a high-powered fusion of cinematic history and cutting-edge motorsport performance”.
AI Generated social media content
AI generated content
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