Pure 3
Launch Campaign
A Passion for Perfection
The Pure 3 induction hob integrates effortlessly into kitchen worktops, remaining sleek and unmarked until activated. Despite its wealth of advanced functions, its minimalist design is crafted for the style-conscious and perfectionists—those who share AEG’s belief of ‘that will do’ is never good enough.
CLIENT: AEG
CREATIVE DEVELOPMENT
ART DIRECTION
PRODUCTION
MOTION GRAPHICS
DESIGN & LAYOUT
Product film
With loaded features a given, this campaign focussed on the products’ unique aesthetics to position it towards consumers who share AEG’s passion for perfection.
Social media content
Creative development
In-store Digital Displays
Production
For the film production we mixed conventional technology with the cutting edge. Only a minimal set was built, and the rest of the environment was created in 3D.
Related Work
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![Two people in focus in the foreground having a conversation while holding drinks; a chef with glasses and apron is cooking in the background.]()
Extraction Without Distraction
The extractor fan that operates at far lower volume – Therefore purifying the air without ruining the atmosphere.
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![Fashion magazine spread featuring models in stylish clothing, promoting garment care and sustainability. Highlighted phrases include 'Unprecedented Care' and 'All These Garments Were Cared For In Our Machines.']()
Unprecedented Care Mag
A magazine focussing on how sustainability can be part of fashion and laundry trends.
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![Cyclist wearing a red jacket and helmet, riding in the rain at night.]()
AEG Product Launch materials
Creative development and production of campaign launch films and photography, for use in printed and digital assets.
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![Hair care advertisement featuring a model with long red hair cascading around her face, with "HAIRX" and "Beautiful Hair Begins Here" text overlaying the image.]()
HAIR X
Brand Development and Art Direction for a performance oriented range of hair care products.
