AEG
CONTENT
The AEG Trend Seeker was originally developed as a strategic character to embody the mindset of a modern, design-conscious consumer who actively seeks innovation and appreciates products that elevate everyday experiences. Using AI production tools, this conceptual persona was translated into a cohesive visual world and brought to life through a series of cinematic stories spanning AEG’s three core categories: Taste, Care and Wellbeing. The approach demonstrates how AI can transform an abstract audience profile into tangible narrative content, enabling consistent character-led storytelling that showcases product benefits in a natural, engaging and contextually relevant way.
CONCEPT & STRATEGY
CREATIVE DEVELOPMENT
ART DIRECTION
AI IMAGE GENERATION
SHOT DESIGN & STORYBOARD
AI VIDEO ENGINEERING
SOUND DESIGN
POST PRODUCTION & RETOUCH
Social media content
“Creating consistency between a believable recurring character and accurate product representation required balancing storytelling freedom with precise visual control ensuring the character could interact naturally with products while maintaining design integrity across every scene.”
Wellness category AI film
Benefit shorts
AI generated images
Taste category AI short
Wellness category AI short
Related Work
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Pure 3 hob
Pure 3’s minimalist design targets the style conscious and perfectionists who share AEG’s passion for perfection.
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Extraction without distraction
The extractor fan that operates at far lower volume – Therefore purifying the air without ruining the atmosphere.
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Unprecedented Care Mag
A magazine focussing on how sustainability can be part of fashion and laundry trends.
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AEG Product launch materials
Creative development and production of campaign launch films and photography, for use in printed and digital assets.
